Client Background:
A fast-growing D2C skincare brand targeting millennials & Gen-Z.
Problem:
40% of ad budget was wasted on segments that weren’t converting. They needed:
- Updated buyer personas
- Competitor benchmarking
- Trend insights in natural skincare
- Pricing intelligence
Approach:
MarketInsights.Business executed a 4-week consumer insights sprint:
- Customer surveys (3,200 responses)
- Competitor pricing maps
- Social listening (48,000 comments analyzed)
- Trending ingredient research
Solution Delivered:
- 3 refined buyer personas
- High-performing pricing structure
- Messaging playbook
- Trending ingredients content strategy
Impact:
- 36% increase in sales within 90 days
- 22% lower CAC
- Viral campaign (1.4M organic reach)
- Subscription model created from insights
Key Learnings:
SMB growth accelerates when research replaces guesswork.