Client Background:
A SaaS tool for remote productivity targeting freelancers & small teams.
Problem:
Growth plateau due to unclear market positioning. Needed clarity on:
- Where demand exists
- Best ICP segments
- Competitor gaps
- High-ROI features
Approach:
We performed:
- ICP segmentation
- Competitor matrix (12 SaaS tools)
- Feature usage heatmaps
- Pricing landscape review
Solution Delivered:
- New messaging around “async collaboration”
- Removal of 3 low-value features
- Added 2 high-demand integrations
Impact:
- 28% MRR increase in 60 days
- 40% reduction in churn
- Achieved No. 3 Product of the Day on Product Hunt
Key Learnings:
SMBs grow faster when product messaging aligns with market demand signals.